Smeg's official "About us" page states that it has designed household appliances since 1948. Its headquarters are in Guastalla, in the province of Reggio Emilia, Emilia-Romagna (declared address: Via Leonardo da Vinci 4, 42016 Guastalla), and the company runs 5 production plants in Italy. The page does not name a founder or describe an ownership structure.
Smeg describes itself as "a mastermind of excellence Made in Italy", stating a focus on colour, design and technology and a business culture oriented toward quality and technological content. The site does not specify a number of export markets, only describing the company as "recognised on an international scale".
Alongside cookers, ovens and refrigerators with a recognisable design, the product catalogue also includes coffee machines: the site's menu lists "Built-in Coffee machines" and "Espresso coffee machines", plus a dedicated section called "House of Coffee" featuring several coffee appliances.
